Please post your replies here or main to me at anurag.v.jain in gmail:-


·What do you do when your baby suffers with rashes on buttocks (commonly known as diaper rash/nappy rash): -

1 General
o Reduce moisture by cleaning with cotton on every diaper change
o Expose skin to air
o Expose baby to fewer irritants

2 Home remedy? What do you do?

3 Use cream? When? In what Frequency?

4 Use powder? When ? In what Frequency?

5 Change Diaper? When ? In what frequency?

6 Apply Ointment? What do you do? In What Frequency?

7 Purchase over the counter medicated creams without consultation? What do you purchase?

8 Consult Doctor


·What is the problem you feel, because of which diaper rash occurred?


·Any specific point at which you finally decided go for consultation? Why?


·Your decision to go for consultation for a diaper rash was:-
o Primary (Took appointment for diaper rash)
o Secondary (Went for treatment of other problems and took suggestion for diaper rash as a secondary problem)


·Is cost a deciding factor in deciding the remedy for rash treatment?


·If you go to a chemist for purchase of a medicated cream for a diaper rash, is there any ingredient in the product you specifically look for?


·If you go to a chemist for purchase of a medicated cream for a diaper rash without consultation from a doctor, which of these is the deciding factor for final purchase?

1. Chemist advice
2. Product ingredient
3. Brand
4. Cost
5. Message on product


·If you go to a chemist for purchase of a medicated cream for a diaper rash, which of these messages will appeal the most to you?

1. Prevention and treatment of rashes
2. Helps treat and prevent diaper rash. Protects chafed or irritated skin due to diaper rash and helps seal out wetness.
3. Prevents nappy rash, comforts irritation on baby' s sensitive skin, Provides soothing relief to the rash prone area.
4. Mild, soothing and effective. Keeps your baby smiling, not wailing
5. Prevention and treatment of rashes. Rich, thick and effective
Smita replied. What kind of a comment is this? Are you genuinely looking for diaper cream suggestions or are you advertising for your own brand?