Indiaparenting to promote brands
Business Standard, 23 March 2001


An online portal on parenting, has joined hands with brands like Shopper stop, Scholastic (a book publishing house) and Pantaloon to promote their brands through its portal. "We are going to promote these brands through our portal as we will drive the traffic to these companies," says Sejal Shah, marketing manager of told Business Standard. She further said that the portal is going to work both online and offline by holding events involving parents. ICICI Ventures together with Infinity has invested a total of $2 million in the parenting project.

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