Business Standard, 16 Nov 2000
By Sanjay K. Pillai
POINTS AWARDED - 7.0 is a site that offers you information on toddlers, their needs, problems and above all how one should bring them up. 

Tips, tips and more tips about children for all those wannabe parents and those who already have young ones at home. 

The homepage scores an average 1.5 due to the fact that the page is a definite No - No. On the brighter side the homepage presents itself in a very flowery and fresh way. Nice touches include a provision for registered users to login from the homepage itself and also a very thoughtful search provision.

On the content side the site scores a full 2.5 with content ranging from sex-education (for adults), fertility issues (again for adults), baby names, rhymes and songs, children's stories, games and fun-time, doctors-on-call, newborn care, baby-diet, child healthcare, tales, pregnancy and so on. It is exhaustive and has something on anything that you might want to check on.

On the aesthetic front the site scores an average 1.5. The average score is because of the fact that the menu bar design has extremely poor in color choices and text quality which affect readability and usability of the site to a large extent. Menu bar should help in navigation with clear and precise text but on the site this purpose is affected. On the positive side, the site scores with beautiful and extremely expressive GIFs and the newborn page which has been sponsored by Johnson & Johnson is a case in point. Usability because of the same reasons as listed above and long pages to scroll scores an average 1.5. Navigation though is fairly precise and easy.

Maximum points for each critical parameter: 2.5
Maximum points to be earned: 10
POOR: Less than 4 points.
AVERAGE: More than 4 points and less than 6.5 points.
GOOD: More than 6.5 points and less than 8 points.

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