Of course, you are aware that to this day we do not know what William Shakespeare actually looks like, his image was reproduced several times, but all the printed portraits of the playwright that we see along with his works do not date from his life. I also strongly recommend that you read the article https://www.nosweatshakespeare.com/b...ry-popularity/ and then you can find the answer to the question why this great man is still so popular in the modern world.