switching off TV
T.V. occupies an important spot in the household, which when
turned ‘On’ switches you ‘Off’ from the family. The time spent watching T.V.
can be better utilized & spent with the family or outdoors in the lap of
Think about it:
- When was the last time you took your child to the garden and played cricket?
- When was it you spent a weekend out of town in the lap of nature?
- Did you ever make sand castles at the beach with your kids?
- Have you ever spent a Sunday afternoon cooking & baking with your kid?
time you spend sitting in front of the TV screens can be used to do all the
activities that you’ve only been planning to do but never actually got time
kids plug into the world of television long before they enter school. As kids grow
older, too much screen time can interfere with activities such as:
is important to understand that half the battle of winning our kids over
and helping them progress through life is just being there for them. They need
to see our strengths, see our weaknesses and how we handle
different situations. Our kids’ eyes are always on us, and it is up
to us as parents, to lead them until they are able to do so
- Spending time with family
Our campaign ‘TV Off – Life On’ aims to increase the
awareness about the ill effects of watching TV and urge them to spend time with
their kids, thus enriching the bond between Parents and Children. We enlighten
parents on what they have been missing out on and encourage users to get out of
the house and experience the great outdoors. Because children love to explore… they love to see different things… they love
to create and visualize things!
The initiative aims
to show that children’s interaction with nature should be preserved to enrich
their own development, as well as to educate and empower their parents. The TV
OFF – LIFE ON engagement activation also allows parents to examine the
limited involvement children have with nature today, as well as the limited
quality time spent with parents, barriers to this engagement and the negative
outcomes of this practice on their personal development.
You too can show your support for
Join us on our various platforms and
let’s vow to take some time off TV sets and go outdoors and make memories.
Afterall… Daag Achhe Hai! J