Parents of Teens  Discussion Forum

Do you think advertising has become intrusive in our daily lives? Do you believe advertising is an elitist industry where only a few get in? Do you think advertising can be a lucrative field today for a graduate? shikha replied. till today, I used to wonder what exactly a copywriter does-I thought they just did the writing but after reading this article, especially about the freedom they get to express their creativity, I feel like takin up this career right away--it would be nice to know which softwares should a CW be aware of. Salim replied. Does a candidate for a copywriter' s job require to have any visualising skills or knowledge of designing, ability to use designing software etc?

If not, does it carry weight as an additional skill? Jigjnesh replied. Why does copy writing pay such a pittance to freshers. Even post graduates? People like MBAs can hope to earn the kind of salaries that make their MBA worthwhile only if the field of client servicing. But there are some talented MBAs who are not only creative but can synergise strategy into the creative output who abstain from the field because agencies aren' t willing to pay them their dues. This is paradoxical especially when most ad honchos are calling for a raise in the average pay package being offered to most MBAs. Comments? Arun replied. Nice article. But it should have thrown light on the way the advertising world works. For anyone who wants to make a mark in this industry, be warned of the possible perils and pitfalls. People can be ruthless. If you don' t deliver, you had it. People shout at you at the top of their voices. You need to be extremely strong to take the criticism in the right way. When you do perform, the sky' s the limit. The initial salaries are a pittance but good performers can earn a lot in this industry. But let me tell you, the good things outweigh the bad. The absolute freedom that a copywriter gets is phenomenal. The life is glamorous. You get to meet some of the brightest minds. I would discourage any one, however, to join this industry looking at the glamour. At the end of the day, it' s sheer hard work that will pay. Late nights, crazy schedules, problematic client servicing people, are you ready for all that? cyrus replied. Hi, I am a journalist whose always dreamt of being a copywriter. I wonder if there are openings for people of my background in this field.